John Lennon

John Lennon is a dynamic entrepreneur, seasoned executive, and lifelong motorsports enthusiast. As the founder of 10-Tenths Trackside and 10-Tenths Motorsports, John brings together his deep experience in business leadership with an unshakable passion for high-performance driving.

A competitive driver himself—whether behind the wheel of a supercar, trophy truck, or motorcycle—John created 10-Tenths to elevate the experience of motorsports at every level. 10-Tenths Trackside offers luxury, fully curated driving experiences for both individuals and corporate clients, combining elite racing instruction with precision-tuned vehicles and white-glove hospitality. Working alongside professional instructors and legends of the sport like Johnny O’Connell, John ensures every guest gets access to world-class training and unforgettable track time.

Meanwhile, 10-Tenths Motorsports is the realization of John’s dream to build a high-end racing headquarters that matches his commitment to performance and style. The state-of-the-art facility supports elite-level automotive and motorsports operations, from custom vehicle builds and private track days to concierge-level support for clients and racers alike.

John’s dedication to excellence was honed through a successful business career, including his ongoing role as President of Swagelok Southwest, a leading provider of fluid system solutions and part of one of the world’s largest privately held companies. His background in business, finance, and marketing allows him to bridge the gap between luxury lifestyle and racing culture.

A former collegiate and professional soccer player, and the father of two professional athletes, John also founded Northstar Sports Advocates to guide athletes through career transitions—offering media training, wealth planning, and personal development strategies.

Through every venture, John brings the same 10-tenths mindset—pushing the limits of performance, precision, and passion both on and off the track.

Check out 10-Tenths Trackside